Increasing financial literacy and promoting healthy financial behaviors utilizing AI
project overview
KLI (Keylime Interactive) is a user experience (UX) research and customer experience (CX) service design agency with 15 years of serving over 150 clients in all industry segments across Fortune 1000s, including Amazon, Roku, Bose, and Google. Our shared purpose is to advise companies on their customer experience (CX) so that we make a difference through better-designed products and services.​
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The goal of the project was to increase financial literacy and promote healthy financial behaviors for college students by conducting research and creating solutions to promote beneficial financial habits. ​
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How can we create a solution to help college students build healthy financial habits, specifically within budgeting?
skills
Leadership
Literature Review
User Research
Journey Mapping
Sketching
Workshops
Interviewing
User Testing / Usability Test
Wireframing
Competitive Analysis
team
Myself
Neda Rahimi
Jack Gerber
Brynn Davis
Linh Pham
Logan Carter
Max Stahl
Natalie Newton
Egan Homeric
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timeline
August 2024-December 2024
current experience
Currently there are no Gen-Z targeted budgeting features within banking apps OR customer facing AI-focused banking tools.
milestone 1:
understand college students’ personal financial behaviors and knowledge.
We began this project by exploring and gathering insight from previous research on college students' financial literacy. We also worked to narrow down our project scope by exploring the various factors influencing the financial behaviors of college students, particularly in the areas of budgeting, debt management, saving, investing, taxation knowledge, and consumption habits.
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We found the following insights:
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1. Users feel pressured to spend, whether it's peers, social media, or other influences, college students face an immense pressure to spend their money.
2. There is an extreme rise in compulsive buying and overconsumption in the more recent years, especially effecting generation z.
3. There is a social media and "buy now pay later" culture, pushing users to spend even more.
Next, we dove into primary research, focusing on expanding the insights from above. ​
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I'm still working on this page, it will be updated soon.
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